Our journey began in 2009 with a goal to improve online experiences for consumers, all while helping ecommerce brands to maximise their marketing spend. Since then the goal hasn’t changed, but our approach has.
The email remarketing people
Our first breakthrough came in email remarketing and we quickly became the leaders in basket recovery, even earning the nickname ‘the email remarketing people’.
Transforming onsite experiences
Understanding that email is only a small part of the digital journey, we soon turned our attention to the onsite experience. Later, with pop-ups dead having become overly obtrusive, our onsite solution evolved to become Digital Assistant, our customer-first onsite solution.
Introducing pure programmatic
With onsite and remarketing covered, we took a step back to the start of the customer journey. The advertising market may have already been booming, but by harnessing leading consumer insights and an in-house DSP, we knew we could make a real difference by introducing our own programmatic advertising solutions.
Constant innovation led to the development of new remarketing solutions; web push notifications and SMS alerts, along with a range of exciting features including advertising to onsite; all with the objective of building more connected online experiences.
Connecting the customer journey
Today, we’re constantly looking to the future of eCommerce and how we can help make our clients even more successful - and their customers even happier. From the acquisition of attribution software Divvit, to the continuous evolution and optimisation of our suite of connected solutions.
Throughout our journey one thing that has never changed is our commitment to delivering relevancy, and our experienced teams work consultatively with our clients to achieve this. Today, we’re the only company that offers complete synergy across the entire customer journey, seamlessly connecting offsite and onsite technology in real-time.