Recent predictions have suggested that 65% of all digital advertising spend, equalling $84 billion, will be traded programmatically in 2019. However, growth and increased spend has very little correlation to effectiveness and performance, and sadly too many brands are channelling vast sums of money into digital advertising without focusing on the bigger picture; targeting, optimisation and where programmatic advertising fits into the wider customer experience.
A guest post by Rochelle Williams, Product Designer at Ve Global.
It is common knowledge that the millennial generation changes jobs more frequently than any that has come before. We are constantly questioning whether we are happy in our work, and strive to do something ethical that ‘makes a difference’ in the world. In this environment, it is challenging to ever be truly satisfied by our work.
There’s no question that the iGaming industry – which today includes online gaming, casinos and sports betting – is booming. In fact, it’s growing at such an exponential rate that 11% of total internet traffic now comes from online casino players. With such opportunity ahead, brands are realising the need to deliver outstanding experiences if they want to acquire their share of new players.
Valentine’s Day spend in 2018 was predicted to grow to a near-record $19.6 billion, according to a National Federation Survey. This equates to an average spend of $143.56 per person, of the 55% of Americans that were celebrating. If last year’s predictions are anything to go by, it looks like Valentine’s Day is on track to again mark the first of the key holiday dates in the 2019 ecommerce calendar.
Spot an opportunity – or challenge – related to your digital strategy and the solution will often involve the research, purchase and implementation of new technology designed to tackle it head on. This is as much the case with programmatic advertising effectiveness as any other channel.
Introducing our new Platform; helping brands track the success of their advertising and marketing campaigns at every stage of the customer journey. By accessing the Platform, our clients can now gain full visibility of their campaign performance.
Another year has come to a close, which for most of us means time for the post-Christmas January blues to kick in and a commitment to New Year’s resolutions to be made. For retailers on the other hand, January represents another opportunity for a sales push through the notorious January sales.
Click through rate has long been hailed as the holy grail of digital advertising performance, when in reality, clicks only paint part of the picture.
2018 has been a busy year for the Product team here at Ve, who have been working non-stop to develop new and improved solutions to help solve the challenges our clients face every day. While it’s not easy to summarise 12 months’ worth of releases into 1000 words, we’ve given it a go.