With less than two weeks to go until the start of the World Cup, there’s still just enough time to capitalise on football fever and create tournament inspired marketing and advertising campaigns that will spark interest with audiences across the globe. But with so much noise surrounding the quadrennial event, how can you ensure your brand’s efforts stand out from the crowd, for the right reasons?
The term programmatic has become synonymous with digital advertising, but despite its popularity, there’s often still confusion about the true meaning of the term, whether its remit has changed in recent years and how it works in the context of display and video advertising today. We’re here to set the record straight and give every marketer the confidence to tackle programmatic in 2018 by answering the question; what exactly is programmatic advertising?
With digital advertising spend predicted to grow by 4.7% in 2018, according to WARC, brands must focus on improving the performance of their campaigns if they want to outclass the competition. As brands allocate more and more budget to advertising, it’s a common expectation that such campaigns will deliver an increased return on investment. However, it takes more than just money to make a success of programmatic advertising and relies on brands optimising their campaigns to get the most for their money.
Have you ever been tempted to send your latest content, message or promotion to your entire database, in the hope of reaching the largest possible audience? It seems logical that the more people that see your content, the more conversions you’ll achieve. Unfortunately for brands, a large reach doesn’t always result in engagement and in many cases adds little value to sales.
With online abandonment rates in Asia Pacific’s travel industry still worrying high, travel brands should be looking towards personalisation if they want to strike a chord with APAC travel bookers and turn browsing into bookings.
Consumer expectations of brands, whether they sell a product or service and do so online or offline, are higher than ever before. As a result, retailers are faced with the need to improve the customer experience to continue to engage and convert customers.
Email marketing remains one of the most influential forms of digital media at a marketer’s disposal. But with our figures alone showing that an average of 743,235 remarketing emails flood inboxes each day, how can you break through the noise and achieve email marketing success?
As businesses continually look for ways to achieve meaningful growth, each year marketers are tasked with meeting increased traffic and lead targets. However, whilst delivering tons of visitors to your website may tick an important box on the KPI sheet, it’s no good if they aren’t converting into customers.
Ahead of ITB Berlin, the world's leading travel trade show, our exclusive data insights reveal how the travel industry still hasn't solved online abandonment, which has increased year-on-year across Europe, and how personalisation across the customer journey could be the remedy.