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The Future of Programmatic Advertising: 17 Predictions for 2017

Ellie Hubble31/08/17 16:05

Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so quickly, what does the future hold? We’ve looked at the numbers, asked the experts and analysed all the trends to bring you our 17 programmatic predictions and trends to keep on top of for 2017.

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5 Ways SMBs can Compete with Big Brands this Black Friday Weekend

Ellie Hubble01/08/17 08:51

For many SMBs, the Black Friday Weekend is a difficult sales holiday, not least because of the challenge of competing against the larger eCommerce players. Realistically, most SMBs cannot afford to match their price cuts and deals, nor gain the same levels of increased traffic over the weekend.

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Is Black Friday a Curse rather than a Blessing for Retailers?

Kate Rogerson26/07/17 09:27

UK Black Friday sales reached £1.23 billion in 2016, a 12.2% increase on the £1.1 billion spent on the same day in 2015. Despite this success, however, the Black Friday Weekend harbours a plethora of challenges for retailers to tackle, from traffic spikes to high return costs.

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Retargeting Tuesday is the Ecommerce Event You've Never Heard of

Ellie Hubble18/07/17 11:27

If you have a website and use it to sell goods or services, then you'll be aware of Black Friday and Cyber Monday, two of the biggest eCommerce holidays in the marketing calendar.

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Programmatic Advertising this Christmas: 5 Steps to Attracting New Customers

Ellie Hubble11/07/17 10:36

If you didn’t get the memo, programmatic advertising is the instant targeting of prospective leads through display adverts, driven by extensive data-led insight.

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10 Key Ecommerce Dates in the Countdown to Christmas 2017

Ellie Hubble06/07/17 12:06

It’s not easy being an eCommerce retailer. It seems there’s always a new online shopping holiday to get ready for and it can be difficult to keep up. We’ve all heard of Black Friday and Cyber Monday, but do you have a strategy in place for some of the lesser-known eCommerce events?

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The Psychology of Social Proof: 7 Simple Steps to Increasing Onsite Sales

Ellie Hubble04/07/17 11:13

With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.

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3 Steps to a Strong Brand Voice

Ellie Hubble31/05/17 10:32

It takes just 50 milliseconds for a user to make a judgement about a business and its products. Branding plays a huge part in this, defining company image and values through components like a logo, slogan, typography, content and visuals.

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4 Pre-roll YouTube Ads That You Wouldn’t Want to Skip

Kate Rogerson24/05/17 10:20

Pre-roll video advertising is a controversial topic. Whilst many advertisers deploy them throughout the internet to great effect, others avoid them at all costs, believing them to be ineffective and even potentially damaging to brand image.