With online abandonment rates in Asia Pacific’s travel industry still worrying high, travel brands should be looking towards personalisation if they want to strike a chord with APAC travel bookers and turn browsing into bookings.
As 92.6% of APAC travel bookers abandon their baskets before purchasing, brands are left questioning what they can do to convert more online bookings. Despite a small improvement on the previous year, with rates dropping 2.5%, the issue remains pertinent and one the travel market must address.
An opportunity lies remarketing, which customers in the APAC region are particularly receptive to and travel retailers in particular must start to optimise their efforts to tackle cart abandonment head on.
Read more on Tech Wire Asia where Jamie Pierre, Managing Director at Ve APAC, discusses how travel brands can reduce booking abandonment by deploying four effective re-marketing techniques, including personalisation and mobile optimisation.