Digital advertising receives mixed reviews. Whilst industry experts reveal its continuing revenue increase, there are critics who condemn it – and rightly so. Because whilst some forms of digital advertising are hugely powerful, too many advertisers, too frequently, are using and designing online ads that are obtrusive and unhelpful to the end user.
Since the creation of online advertising in the 1990s, the web has been irreversibly changed – and the pop-up ad has certainly played a huge part in this. From revolutionary to irritating to hated, this blog will take you through the history of the pop-up, why it has become such an unpopular form of online advertising and the industry-first alternative to it.