Cookies are shrouded in mystery and distrusted by many. But are they the figurative ‘bogeyman of the 21st century for websites and their visitors’ or merely misunderstood?
Marketing automation has become a keyword of the online world. Type it into Google and you are swarmed with almost 7 million search results. However, far from joining the mass of short-lived and meaningless buzzwords, automation is growing year-on-year.