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Is Black Friday a Curse rather than a Blessing for Retailers?

Kate Rogerson26/07/17 09:27

UK Black Friday sales reached £1.23 billion in 2016, a 12.2% increase on the £1.1 billion spent on the same day in 2015. Despite this success, however, the Black Friday Weekend harbours a plethora of challenges for retailers to tackle, from traffic spikes to high return costs.

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Retargeting Tuesday is the Ecommerce Event You've Never Heard of

Ellie Hubble18/07/17 11:27

If you have a website and use it to sell goods or services, then you'll be aware of Black Friday and Cyber Monday, two of the biggest eCommerce holidays in the marketing calendar.

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Programmatic Advertising this Christmas: 5 Steps to Attracting New Customers

Ellie Hubble11/07/17 10:36

If you didn’t get the memo, programmatic advertising is the instant targeting of prospective leads through display adverts, driven by extensive data-led insight.

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10 Key Ecommerce Dates in the Countdown to Christmas 2017

Ellie Hubble06/07/17 12:06

It’s not easy being an eCommerce retailer. It seems there’s always a new online shopping holiday to get ready for and it can be difficult to keep up. We’ve all heard of Black Friday and Cyber Monday, but do you have a strategy in place for some of the lesser-known eCommerce events?

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The Psychology of Social Proof: 7 Simple Steps to Increasing Onsite Sales

Ellie Hubble04/07/17 11:13

With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.