UK Black Friday sales reached £1.23 billion in 2016, a 12.2% increase on the £1.1 billion spent on the same day in 2015. Despite this success, however, the Black Friday Weekend harbours a plethora of challenges for retailers to tackle, from traffic spikes to high return costs.
If you have a website and use it to sell goods or services, then you'll be aware of Black Friday and Cyber Monday, two of the biggest eCommerce holidays in the marketing calendar.
If you didn’t get the memo, programmatic advertising is the instant targeting of prospective leads through display adverts, driven by extensive data-led insight.
It’s not easy being an eCommerce retailer. It seems there’s always a new online shopping holiday to get ready for and it can be difficult to keep up. We’ve all heard of Black Friday and Cyber Monday, but do you have a strategy in place for some of the lesser-known eCommerce events?
With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.