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Ecommerce revenue optimisation: The heart of our Digital Assistant

Emily Corke
Emily Corke
Senior Content Marketing Manager
Ecommerce revenue optimisation: The heart of our Digital Assistant
Ecommerce revenue optimisation: The heart of our Digital Assistant

Drive more traffic. Increase conversions. Grow revenue. No matter what you are selling online, that is the call to arms for every ecommerce site. Revenue optimisation sits at the heart of every ecommerce strategy.

There's no denying it. Hitting online conversion targets can be challenging in a saturated market. Thankfully, revenue optimisation tools can be your loyal companion, working hard to make life easier for you.

These tools enable you to deliver timely content that nudges the customer towards a purchase - and boosts conversions. They help you to pick up on the cues. Deliver smart, timely content to keep customers engaged – and increase conversions.

When thinking about what optimisation means for your customers, optimisation is more than data. In addition to increasing conversions and revenue, website optimisation can also engage and delight your customers, from search to checkout.

These optimisation tools are like the sales assistant who brings you a pair of shoes to try on and clocks your eyes widening when you look at the price. They’re switched on and observant, picking up on your hesitation to purchase. As you ‘um’ and ‘ahh’, the sales assistant says, ‘If you buy them today, I can offer you 10% off.’

That is what we modelled our Digital Assistant on.

A tool that puts your customers at the heart of optimisation

The Digital Assistant achieves through smart, effective triggers a suite of solutions that address guided selling, optimisation and personalisation – all the things today’s savvy online shopper needs.

This suite of solutions enables you to deliver timely content that nudges the customer towards a purchase - and boosts conversions. We have several ‘levers’ or ‘dials’ we can turn that collectively keep customers engaged and amp up conversion rates.

Pulling on the right levers

There are several ‘levers’ or ‘dials’ the Digital Assistant can turn that collectively keep customers engaged and amp up conversion rates.  

Problem solver – Ask your customers what stopped them buying today and provide a solution like, for example, clarify the returns process or offer a discount.

Media message – Increase the trust in your brand by displaying consumer reviews at a certain trigger.

Promotional code – Offer a discount code if it looks like the customer might exit the site.

Product recommendation – Encourage your customers to visit more pages with recommended products based on their browsing behaviour.

Want to see it in action?

Here are some classic examples where the Digital Assistant can provide the much-needed optimisation lift.

Customer: “I don’t want to pay for shipping”

When your customer gets all the way to checkout but is put off by a shipping cost.

Customer: “I’m bored of this endless scrolling”

Prevent choice overload by directing your customer to the most relevant page in seconds.

You could also have a customer who wants to make a return but doesn’t know the process or a customer shocked by the cost. In these cases, the Digital Assistant would showcase the easy returns policy details or a discount code respectively.  

“Our conversion rate is essential to our business; we will always pay close to attention to it. That is why Digital Assistant is such an attractive solution to us – it's a dynamic software that has allowed us room for growth and a truly tailored solution that works best for our business.” Mona, Online Marketing Team Leader, AFB

Ready to get started? If you want more information on our Digital Assistant, book a free demo with our experts.

Request a demo today