12 min read

McKinsey advisor John Straw brings technology and ecommerce expertise to Ve Global board

Ve Global
Ve Global
Digital Revenue Optimisation
McKinsey advisor John Straw brings technology and ecommerce expertise to Ve Global board

John Straw, digital entrepreneur and IT marketing expert, has joined the board of leading ecommerce provider Ve Global as a Non Executive Director. 

An early stage martech investor and founder of multiple technology startups, John brings over 30 years of experience in IT and marketing to Ve Global at a time of significant growth and transformation for the business. Alongside his own entrepreneurial accolades, which include four consecutive exits and three institutional fundraises, John currently serves in a senior advisory capacity to a selection of high-profile companies including McKinsey and IBM, and as a Non Executive Director to FTSE100 company Provident Financial plc. Prior to this, John was the Chairman of Thomas Cook’s Digital Advisory Board, where he led the global travel brand’s digital transformation.

As an expert on technology disruptors and associated economics, John’s role on the board will stretch beyond a focus on diligence and corporate governance. His understanding of ecommerce technology, market and product will see him advise the company on both internal and product performance, and play a crucial role in driving Ve Global towards its long-term goal of becoming a £100m ARR business.

Commenting on the appointment, Ve Global CEO Jack Wearne said:

“John’s extensive experience in the digital marketing space and impressive knowledge of tech innovation and development will make him an invaluable asset to the Ve Global board. At Ve, we are committed to helping our customers deliver effortless online shopping experiences, and having targeted over 300 new customers by 2022, John’s appointment, and the wealth of expertise he will bring, couldn’t come at a better time. We are thrilled to welcome John to the Ve Global team.”

John added:

“Having started, sold, or been involved in four marketing technology businesses over the past 25 years, I know what makes a strong ecommerce solution. Ve’s Digital Assistant is exactly that, and in joining the board I am confident in the business’ commitment to provide ecommerce managers with some incredibly powerful tools in customer experience, revenue optimisation and behavioural economics. The retail sector has experienced a fundamental shift in recent months, and there has never been a better time for retailers to invest in their ecommerce offer. Ve Global’s product roadmap is a promising one, and I’m excited to be joining the businesses in such a transformative phase.”

About Ve Global

Founded in 2009, Ve Global is a global technology company that provides eCommerce businesses with a managed-service of proprietary marketing software and digital advertising solutions. Ve's flagship product, Digital Assistant - "the personal shopping assistant for your website," helps sell products and support customers. It enables brands to recreate their in-store experience online - by providing a customer-friendly revenue optimisation toolkit that enables marketing teams to better support, guide, and inspire their customers at every step of the buying journey.

Media contact

Nicole Louis on behalf of Ve Global

Request a demo today