Programmatic advertising. The crunching of numerous sources of data to present the right ad, at the right time, to the right person. But with technology evolving so quickly, what does the future hold? We’ve looked at the numbers, asked the experts and analysed all the trends to bring you our 17 programmatic predictions and trends to keep on top of for 2017.
If you have a website and use it to sell goods or services, then you'll be aware of Black Friday and Cyber Monday, two of the biggest eCommerce holidays in the marketing calendar.
If you didn’t get the memo, programmatic advertising is the instant targeting of prospective leads through display adverts, driven by extensive data-led insight.
Pre-roll video advertising is a controversial topic. Whilst many advertisers deploy them throughout the internet to great effect, others avoid them at all costs, believing them to be ineffective and even potentially damaging to brand image.
Retail in 2016 saw the biggest Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the growth of mobile shopping over desktop skyrocket.
In today’s B2B world, programmatic advertising has been increasingly proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. However, another advertising channel is now fighting hard to get itself heard. This is programmatic audio.