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Featured Post

3 Steps to a Strong Brand Voice

Ellie Hubble31/05/17 10:32

It takes just 50 milliseconds for a user to make a judgement about a business and its products. Branding plays a huge part in this, defining company image and values through components like a logo, slogan, typography, content and visuals.

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Ve Continues to Put Brand Safety First

Ellie Hubble13/04/17 10:17

It’s been a dramatic year so far in the world of digital advertising and brand safety, with concerns over ads appearing next to inappropriate content prompting some brands to pull advertising spend.

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Does My Fledgling Retailer Need an Online Marketplace to Survive?

Graham McEnroe15/02/17 15:34

The online marketplace has revolutionised how we shop online. They give people a single destination from which they have access to a myriad of brands and products – the concept is as old as time, of course, but instead of Harrods, Westfield and Walmart we’re talking about Amazon, Etsy, and eBay.

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How Data Can Help Bootstrapped Startups Create Authentic Brand Experiences

Graham McEnroe15/02/17 14:46

Evoking sensations, cognitions, and behavioural responses in your customers is the very pinnacle of executing brand experiences well.

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11 Brand Slogans that got Lost in Translation

Ellie Hubble05/01/17 09:07

There are approximately 6,500 spoken languages in the world today, so it’s perhaps unsurprising that things can go wrong when brands try to internationalise their branding. From one country’s culture to another, translating marketing campaigns abroad can be a veritable linguistic minefield.