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3 Steps to a Strong Brand Voice

Ellie Hubble31/05/17 10:32

It takes just 50 milliseconds for a user to make a judgement about a business and its products. Branding plays a huge part in this, defining company image and values through components like a logo, slogan, typography, content and visuals.

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How Data Can Help Bootstrapped Startups Create Authentic Brand Experiences

Graham McEnroe15/02/17 14:46

Evoking sensations, cognitions, and behavioural responses in your customers is the very pinnacle of executing brand experiences well.

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11 Brand Slogans that got Lost in Translation

Ellie Hubble05/01/17 09:07

There are approximately 6,500 spoken languages in the world today, so it’s perhaps unsurprising that things can go wrong when brands try to internationalise their branding. From one country’s culture to another, translating marketing campaigns abroad can be a veritable linguistic minefield.

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Minimalism in Marketing: 17 Brands Getting It Right

Ellie Hubble11/04/16 09:43

Supposedly, we’re exposed to 3,000 ads on a daily basis.