Context. One of the defining factors behind a visit to a website, yet one that so many brands fail to consider when targeting their customers online. As while many brands attempt personalisation based on who customers are, very few build online experiences that place a focus on relevancy.
Imagine you’re sat in a branch of a leading high street travel agent – for the second time this week – trying to finally finish booking your family holiday. You’ve decided on the villa. You’ve checked the dates. And you’re ready to pay. But the agent serving you has other ideas and demands you browse some alternative destinations, as they relentlessly slide brochure after brochure across the desk. Meanwhile, a few feet away, another customer is being coerced into providing passport details for their entire family, despite their insistence that they’ve only just returned from holiday, and simply want some inspiration on where to go next year.
There are two main ways we translate and understand information in our minds. One - verbalisation, through reading words. Two – visualisation, through looking at images. Both have benefits, but numerous studies have shown that for many people, understanding and retaining information is easier through visualisation – transferring words and numbers into visual imagery.
Cookies are shrouded in mystery and distrusted by many. But are they the figurative ‘bogeyman of the 21st century for websites and their visitors’ or merely misunderstood?
The importance of data is well-known in the world of digital. From predicting disease patterns to calculating the Euro 2016 champion – the power of data is steadily permeating our society. But arguably less well-known is the data itself. Could you confidently explain the basic differences between 1st party data, 2nd and 3rd, without looking it up? If not, we’ve got the blog for you.