In today’s B2B world, programmatic advertising has been increasingly proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. However, another advertising channel is now fighting hard to get itself heard. This is programmatic audio.
Programmatic has taken over the world of advertising. Efficient and cost-effective with great targeting capabilities, programmatic has revolutionised how we buy and sell digital advertising – and improved it for all involved.
Concerns about data privacy, the standard of advertising and consumer targeting are consistently important issues in the digital space.
Digital advertising receives mixed reviews. Whilst industry experts reveal its continuing revenue increase, there are critics who condemn it – and rightly so. Because whilst some forms of digital advertising are hugely powerful, too many advertisers, too frequently, are using and designing online ads that are obtrusive and unhelpful to the end user.