With less than two weeks to go until the start of the World Cup, there’s still just enough time to capitalise on football fever and create tournament inspired marketing and advertising campaigns that will spark interest with audiences across the globe. But with so much noise surrounding the quadrennial event, how can you ensure your brand’s efforts stand out from the crowd, for the right reasons?
Digital marketing is full to the brim with strange buzzwords and confusing jargon. So much so that it can be hard to know what some words mean at all and which ones to sidestep. To help you out, we’ve done a bit of blue-sky thinking to bring you 5 marketing buzzwords that finally need to exit in 2017.
According to the 2016 BoF-McKinsey Global Fashion Survey, executives named ‘volatility, uncertainty and shifts in the global economy’ as the biggest challenges they were facing in the digital fashion industry. However, the outlook is far from doom and gloom. From 2016 to 2020, online retail sales worldwide are expected to more than double from $1.9 trillion to over $4 trillion.
Retail in 2016 saw the biggest Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the growth of mobile shopping over desktop skyrocket.
Newsjacking. The process of linking your brand to topical news stories with the aim of generating media attention. Done well it can be amusing, poignant, and an effective way of spreading positive brand awareness. Done badly however, and it can be forced, awkward and even offensive.
Marketing automation has become a keyword of the online world. Type it into Google and you are swarmed with almost 3 million search results. However, far from joining the mass of short-lived and meaningless buzzwords, automation is growing year-on-year.