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The importance of data-driven attribution 

Aj Hill26/03/19 09:00

An attribution model is a set of rules that determine which touchpoints in a conversion path receive credit for sales and conversions. But with more than one model to choose from, how can brands be sure they are fairly assigning the full and correct value to every channel on a customer’s path to purchase?

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Boost summer season sales with these 6 travel marketing tips

Emily Atkinson05/07/18 12:34

As summer takes hold across the Northern Hemisphere and millions of travellers take off on their long-awaited holidays, travel companies are left waiting for their next opportunity. With the majority of travel bookings taking place in the first few months of the year, summer traditionally spells a dip in browsing and booking habits, seen in 2017 when January and February enjoyed 91% more sales compared to July and August. Fortunately, summer doesn’t have to represent a sales slump and travel retailers could be using their holidays to get ahead.

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How to kick-off your brand’s World Cup marketing campaign

Emily Atkinson04/06/18 10:50

With less than two weeks to go until the start of the World Cup, there’s still just enough time to capitalise on football fever and create tournament inspired marketing and advertising campaigns that will spark interest with audiences across the globe. But with so much noise surrounding the quadrennial event, how can you ensure your brand’s efforts stand out from the crowd, for the right reasons?

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Ve | 15 Travel Marketing Campaigns

Kate Rogerson27/02/18 08:45

The travel industry is a competitive field, but with this competition comes great innovation and creativity. From online to offline and social to video, the travel sector has created some great marketing strategies over the last century.

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5 Marketing Buzzwords to Avoid in 2017

Ellie Hubble05/04/17 14:37

Digital marketing is full to the brim with strange buzzwords and confusing jargon. So much so that it can be hard to know what some words mean at all and which ones to sidestep. To help you out, we’ve done a bit of blue-sky thinking to bring you 5 marketing buzzwords that finally need to exit in 2017.

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4 Trends for the 2017 Digital Fashion Industry

Kate Rogerson28/03/17 09:41

According to the 2016 BoF-McKinsey Global Fashion Survey, executives named ‘volatility, uncertainty and shifts in the global economy’ as the biggest challenges they were facing in the digital fashion industry. However, the outlook is far from doom and gloom. From 2016 to 2020, online retail sales worldwide are expected to more than double from $1.9 trillion to over $4 trillion.

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3 Digital Trends for 2017 that will Transform the Retail Industry

Ellie Hubble13/03/17 10:48

Retail in 2016 saw the biggest Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the growth of mobile shopping over desktop skyrocket.

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7 Food Delivery Industry Trends for 2017

Ellie Hubble07/02/17 10:10

The culture of food delivery and ordering online is evolving at an impossibly fast rate. Once common behaviour, the weekly shop at the supermarket or the rare treat of a weekend takeaway have now transformed beyond recognition.

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What Does Millennial Even Mean?

Ellie Hubble08/11/16 10:06

Everyone has their idea of what it means to be a millennial.