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How to kick-off your brand’s World Cup marketing campaign

Emily Atkinson04/06/18 10:50

With less than two weeks to go until the start of the World Cup, there’s still just enough time to capitalise on football fever and create tournament inspired marketing and advertising campaigns that will spark interest with audiences across the globe. But with so much noise surrounding the quadrennial event, how can you ensure your brand’s efforts stand out from the crowd, for the right reasons?

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Ve | 15 Travel Marketing Campaigns

Kate Rogerson27/02/18 08:45

The travel industry is a competitive field, but with this competition comes great innovation and creativity. From online to offline and social to video, the travel sector has created some great marketing strategies over the last century.

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5 Marketing Buzzwords to Avoid in 2017

Ellie Hubble05/04/17 14:37

Digital marketing is full to the brim with strange buzzwords and confusing jargon. So much so that it can be hard to know what some words mean at all and which ones to sidestep. To help you out, we’ve done a bit of blue-sky thinking to bring you 5 marketing buzzwords that finally need to exit in 2017.

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4 Trends for the 2017 Digital Fashion Industry

Kate Rogerson28/03/17 09:41

According to the 2016 BoF-McKinsey Global Fashion Survey, executives named ‘volatility, uncertainty and shifts in the global economy’ as the biggest challenges they were facing in the digital fashion industry. However, the outlook is far from doom and gloom. From 2016 to 2020, online retail sales worldwide are expected to more than double from $1.9 trillion to over $4 trillion.

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3 Digital Trends for 2017 that will Transform the Retail Industry

Ellie Hubble13/03/17 10:48

Retail in 2016 saw the biggest Black Friday ever, the depreciation of the pound make the UK an attractive destination for tourist shoppers, and the growth of mobile shopping over desktop skyrocket.

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7 Food Delivery Industry Trends for 2017

Ellie Hubble07/02/17 10:10

The culture of food delivery and ordering online is evolving at an impossibly fast rate. Once common behaviour, the weekly shop at the supermarket or the rare treat of a weekend takeaway have now transformed beyond recognition.

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What Does Millennial Even Mean?

Ellie Hubble08/11/16 10:06

Everyone has their idea of what it means to be a millennial.

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6 Creative Examples of Newsjacking in Digital Marketing

Ellie Hubble11/10/16 09:41

Newsjacking. The process of linking your brand to topical news stories with the aim of generating media attention. Done well it can be amusing, poignant, and an effective way of spreading positive brand awareness. Done badly however, and it can be forced, awkward and even offensive.

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11 Marketing Automation Stats That Will Surprise You

Kate Rogerson05/09/16 10:08

Marketing automation has become a keyword of the online world. Type it into Google and you are swarmed with almost 3 million search results. However, far from joining the mass of short-lived and meaningless buzzwords, automation is growing year-on-year.