Newsjacking. The process of linking your brand to topical news stories with the aim of generating media attention. Done well it can be amusing, poignant, and an effective way of spreading positive brand awareness. Done badly however, and it can be forced, awkward and even offensive.
Marketing automation has become a keyword of the online world. Type it into Google and you are swarmed with almost 3 million search results. However, far from joining the mass of short-lived and meaningless buzzwords, automation is growing year-on-year.
Infographics, timelines, interactive sites, content hubs… whatever content marketing means to you, it’s undoubtedly becoming a larger and larger part of a marketing strategy across all sectors. For example:
Travel marketers are busy all year round offering potential bookers the best deals and trips, but it's when the summer sun starts to make an appearance that marketers have their work cut out for them. Browsers search for that perfect summer trip and travel companies do their best to give it to them. But are they doing enough?
In 1900, John Watkins predicted the birth of the mobile phone, digital photography and television. Whilst these revolutionary claims came true, many others haven’t been blessed with such accurate foresight. This blog will reveal seven of these tech predictions that were excessively optimistic, misguided and positively wrong.
Some count down the days to Valentine’s Day, waiting eagerly for the excuse to treat your other half and the opportunity to express your love for them. Others brandish Valentine’s as the ‘hallmark’ holiday, promoted by retailers to drain us of our well-earned money. Either opinion you take, every year retailers create some great campaigns around this celebration, utilising all channels and tones.topshop
Christmas is coming. It'sone of the key dates in every eCommerce calendar, and each year, we're wowed by the campaigns that brands create.