Consumer expectations of brands, whether they sell a product or service and do so online or offline, are higher than ever before. As a result, retailers are faced with the need to improve the customer experience to continue to engage and convert customers.
For many SMBs, the Black Friday Weekend is a difficult sales holiday, not least because of the challenge of competing against the larger eCommerce players. Realistically, most SMBs cannot afford to match their price cuts and deals, nor gain the same levels of increased traffic over the weekend.
UK Black Friday sales reached £1.23 billion in 2016, a 12.2% increase on the £1.1 billion spent on the same day in 2015. Despite this success, however, the Black Friday Weekend harbours a plethora of challenges for retailers to tackle, from traffic spikes to high return costs.
If you have a website and use it to sell goods or services, then you'll be aware of Black Friday and Cyber Monday, two of the biggest eCommerce holidays in the marketing calendar.
It’s not easy being an eCommerce retailer. It seems there’s always a new online shopping holiday to get ready for and it can be difficult to keep up. We’ve all heard of Black Friday and Cyber Monday, but do you have a strategy in place for some of the lesser-known eCommerce events?
The online marketplace has revolutionised how we shop online. They give people a single destination from which they have access to a myriad of brands and products – the concept is as old as time, of course, but instead of Harrods, Westfield and Walmart we’re talking about Amazon, Etsy, and eBay.
As eCommerce boomed in the early 2000s, crowds of clothing brands rushed to take advantage of this unprecedented revenue stream. However, there was one clothing sector that showed much less excitement for online shopping – luxury clothing brands.