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The Psychology of Social Proof: 7 Simple Steps to Increasing Onsite Sales

Ellie Hubble04/07/17 11:13

With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.

Featured Post

Site Search - the Psychology Behind its Effectiveness

Kate Rogerson17/05/17 09:58

The world of online search is developing at such a rate that it may soon be unrecognisable from how we knew it a mere ten years ago. Visual search, inputting images rather than words in a search request, has been steadily growing in line with our ever-growing obsession with taking photos. Voice search has even greater potential, often being touted as the future of search as we know it, with 50% of search requests expected to be made via voice by 2020.

Featured Post

11 Quick Tips to Nail Your Valentine's Day Emails

Ellie Hubble20/01/17 10:02

Second only to Christmas, Valentine’s Day marks the season when consumers are inundated with the most marketing emails.