With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.
The world of online search is developing at such a rate that it may soon be unrecognisable from how we knew it a mere ten years ago. Visual search, inputting images rather than words in a search request, has been steadily growing in line with our ever-growing obsession with taking photos. Voice search has even greater potential, often being touted as the future of search as we know it, with 50% of search requests expected to be made via voice by 2020.