For many SMBs, the Black Friday Weekend is a difficult sales holiday, not least because of the challenge of competing against the larger eCommerce players. Realistically, most SMBs cannot afford to match their price cuts and deals, nor gain the same levels of increased traffic over the weekend.
It’s not easy being an eCommerce retailer. It seems there’s always a new online shopping holiday to get ready for and it can be difficult to keep up. We’ve all heard of Black Friday and Cyber Monday, but do you have a strategy in place for some of the lesser-known eCommerce events?
With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.
Google receives over 59,000 searches per second. But whilst search volumes are high, the abundance of content available online makes it difficult to reach the top of the ranks. This is where search engine optimisation (SEO) and inbound links come in.
Jean-Baptiste Theard, chief product officer at Ve, explains how retailers can fight back against website abandonment.
The online marketplace has revolutionised how we shop online. They give people a single destination from which they have access to a myriad of brands and products – the concept is as old as time, of course, but instead of Harrods, Westfield and Walmart we’re talking about Amazon, Etsy, and eBay.
Evoking sensations, cognitions, and behavioural responses in your customers is the very pinnacle of executing brand experiences well.