With almost 70% of consumers looking at online reviews before making a purchase, social proof is a hugely effective tool for encouraging customers to complete transactions. Here, we explore how you can harness this psychological principle to eliminate uncertainty on your site and drive more conversions.
Newsjacking. The process of linking your brand to topical news stories with the aim of generating media attention. Done well it can be amusing, poignant, and an effective way of spreading positive brand awareness. Done badly however, and it can be forced, awkward and even offensive.
Some count down the days to Valentine’s Day, waiting eagerly for the excuse to treat your other half and the opportunity to express your love for them. Others brandish Valentine’s as the ‘hallmark’ holiday, promoted by retailers to drain us of our well-earned money. Either opinion you take, every year retailers create some great campaigns around this celebration, utilising all channels and tones.