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Cookies.

Introduction

This cookie policy (“Cookie Policy”) is intended to explain how we use “cookies” and similar technologies:

  1. that we set on our Clients’ websites (“Client Sites”); and
  2. on our website at https://www.ve.com (“Our Site”).

This Cookie Policy is also intended to assist you in making informed decisions when using Client Sites and Our Site.

Please take a moment to read and understand this Cookie Policy. This Cookie Policy should be read in conjunction with our Privacy Policy and our Website Terms and Conditions of Use.

What are cookies?

Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using a particular website or mobile application.

First and third party cookies

A cookie can be first or third party, which refers to the website that places the cookie. First party cookies are set when a user visits a website or domain. Third party cookies are set by a website other than the one being visited by the user. Third party cookies are often used for marketing and advertising on a specific website, as well as across other sites.

In this Cookie Policy, our cookies, which are first party cookies, are also referred to as “Ve” cookies. For the purposes of this Cookie Policy, Ve cookies include cookies set by the domain a.volvelle.tech (Ve’s proprietary demand side platform called Volvelle) and by veinteractive.com, another domain owned by Ve.

For more details on cookies and similar technologies, you can visit All About Cookies.

Our use of cookies

Where we provide Services to Clients we act as a third party (from the Clients’ perspective) when we set Ve cookies and similar technologies on Client Sites. We also rely on the use of non Ve, third party cookies, and similar technologies set on Client Sites in order to collect information about the people who interact with Client Sites. We use these cookies and similar technologies to personalise the online experience of persons who visit Client Sites, as more fully explained in Part I of our Privacy Policy.

We place first party cookies and similar technologies (including mobile device identifiers such as the IDFA used by Apple devices and the Advertising ID used by Android devices) on Our Site. Third party cookies are also set by some of our third party partners on Our Site and these third party partners may collect and receive personal information about you from those cookies.

In the rest of this Cookie Policy, we refer to all technologies using some or all of the above features as “cookies”.

How long do we keep information that we collect from cookies?

We retain personal data that we collect from cookies for a period of three years from the date of expiry of the cookie. The date of expiry of the relevant cookie is set out in the table below (please see What cookies do we use?).

Please also see How long do we keep your personal information in our Privacy Policy.

Types of cookies that we use

We set the following types of cookies on Our Site and Client Sites:

Essential Cookies
We use cookies where they are essential for the operation of Our Site, for example to remember that you are signed in to Our Site.

Functionality cookies
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Session Cookies
We use cookies to allow Our Site to uniquely identify your browsing session on Our Site, which allows us to coordinate this information with data from Our Site server.

Analytics Cookies
We use “analytics” cookies. These, along with other information, allow us to calculate the aggregate number of people using Our Site and which features of Our Site are most popular.

We use this information to improve Our Site. We do not generally store any information that you provide to us in a cookie.

Social Media
We use cookies to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on Our Site. They also allow you to quickly share content across social media, through the use of simple ‘sharing’ buttons.

Our Site also contains features that enable you to use your Facebook account to sign in and create/maintain an account with us and to enable us to store your content. This involves the use of cookies.

In addition, we also set the following type of cookies on Client Sites:

Advertising Cookies
Ve uses cookies for the purpose of serving contextual and behavioural advertising to users. Ve also uses cookies for the purpose of serving retargeted adverts to users.

Targeting cookies
These cookies record a user’s visit to a Client Site, the pages the user has visited and the links they have followed. We use this information to help clients make their Client Site and the advertising displayed on it (and elsewhere as users access other websites and apps) more relevant to their interests.

Note, this section does not explain how Client Sites use cookies generally. If you have been directed to Our Site from a Client Site, please read this section in conjunction with the Client Site’s cookie policy.

How can I opt-out of Ve collecting information about me using cookies on Client Sites?

Please refer to How to opt-out of our use of your personal information in our Privacy Policy.

What cookies do we use?

Client Sites
The table below sets out more information about the individual cookies we set on Client Sites and the purposes for which we use them in the table below.

Cookie Domain Cookie Name Cookie Description/Purpose Ve or other 3rd Party Expiry Essential
veinteractive.com _ngid This cookie contains an anonymous numerical identifier. It is used to link anonymous product codes in a product database to an anonymous user to suggest products that will be of interest. No personally identifiable information is collected. Ve 1 year since last interaction No
veinteractive.com _ssid This cookie contains an anonymous numerical identifier. It is used to identify and collect behavioural information for anonymous users of Ve services. No personally identifiable information is collected. Ve 1 year since last interaction No
veinteractive.com A Session ID in a uuid format Fixes broken online sessions. No personally identifiable information is collected. Ve 1 hour No
veinteractive.com _trid This cookie contains an anonymous numerical identifier. It is used to track a post-click cookie window of up to 30 days. No personally identifiable information is collected. Ve 30 days No
a.volvelle.tech ouuid This cookie contains an anonymous numerical identifier. It is used to identify the user in our system. No personally identifiable information is collected. Ve 1 year since last interaction No
a.volvelle.tech ouuid_last_update This cookie contains a numerical timestamp. It is used to store the last time the user has been updated in our system. No personally identifiable information is collected. Ve 1 year since last interaction No
a.volvelle.tech cm(2|4) These cookies contain a SSP name and a timestamp with last sync time for user groups 2 and 4. Ve 24 hours No
a.volvelle.tech pvc This cookie contains bid context and pixel id of potential post view conversion. Ve 1 year since last interaction No
a.volvelle.tech pcc This cookie contains bid context and pixel id of potential post click conversion. Ve 1 year since last interaction No
.adsrvr.org TDID This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the platform. This information is used by Ve clients to select advertisements for delivery by the platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable Ve clients to use non-PII they collect outside the platform or acquire from other third parties, this cookie is sometimes matched to (or “synched” with) clients’ or other third parties’ cookies that contain such non-PII. It is also used for opting out of behavioural adverts where a user wishes to do that. Other 3rd party – TheTrade desk 1 year No
.adsrvr.org TDCPM The TDCPM cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform. Other 3rd party – TheTrade desk 1 year No
.adsrvr.org TTDOptOut This cookie is used for opting out of behavioural adverts where a user wishes to do that. Other 3rd party – TheTrade desk 5 years No
adsby.bidtheatre.com _kuid Containing unique user identifier that unlocks user profile data in BT’s serverside datastore. Other 3rd party – Bidtheatre 1 year No
doubleclick.net _gads, DSID, FLC, AID, TAID, exchange_uid For up to date information on Google’s cookie please refer to this link – https:// www.google.com/policies/techn ologies/types/ Other 3rd party – DBM 2 years No
facebook.com fr Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads. Other 3rd party – facebook 90 days No
facebook.com oo Used to record advertising opt outs. Other 3rd party – facebook 5 years No
facebook.com ddid Used to open a specific location in an advertiser’s app upon installation. Other 3rd party – facebook 28 days No
rfihub.com rud This cookie contains the user id information. Other 3rd party – Rocketfuel 13 months No
rfihub.com eud This cookie contains partner user ids and last successful cookie match time with partners. Other 3rd party – Rocketfuel 13 months No
rfihub.com ruds This cookie is a session cookie and contains the user id information. Other 3rd party – Rocketfuel 13 months No
rfihub.com Euds This cookie is a session cookie and contains partner user ids and last successful cookie match time with partners. Other 3rd party – Rocketfuel 13 months No

Our Site
The table below sets out more information about the individual cookies used on Our Site and the purposes for which they are used.

Cookie Domain Cookie Name Cookie Description/Purpose Ve or other 3rd Party Expiry Essential
Google.com Google Analytics _utma _utmb _utmc _utmz These cookies enable us to store information such as the time you visit Our Site, whether you have visited before and the website that you visited prior to visiting Our Site. For more information about Google Analytics please click here. 3rd Party How long a Google Analytics cookie remains on your computer or device depends on what it is and what it is used for. Some Google Analytics cookies expire at the end of your browser session, whilst others can remain for up to two years. You can delete Google Analytics cookies and other cookies at any time by clearing your cache. No
Veinteractive.com A Session ID in a uuid format Fixes broken online sessions. No personally identifiable information is collected. Ve 1 hour No
Veinteractive.com _trid This cookie contains an anonymous numerical identifier. It is used to track a post-click cookie window of up to 30 days. No personally identifiable information is collected. Ve 30 days No
Google.com _ga Used to distinguish users 3rd Party 2 years No
Google.com _gid Used to distinguish users 3rd Party 24 hours No
Google.com _gat Used to throttle request rate 3rd Party 1 minute No
Google.com _dc_gtm_UA-105156195-1 Used to throttle request rate 3rd Party 1 minute No
Google.com AMP_TOKEN Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID Service. 3rd Party 30 seconds No
Google.com _gac_UA-105156195-1 Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out. 3rd Party 90 days No
.crazyegg.com _ceir, is_returning Track whether a visitor has visited the site before 3rd Party 5 years No
.crazyegg.com _CEFT Store page variants assigned to visitors for A/B performance testing 3rd Party 1 year No
.crazyegg.com ceg.s Track visitor sessions 3rd Party 3 months No
.crazyegg.com ceg.u Track visitors on site 3rd Party 3 months No
.linkedin.com lidc Used for routing 3rd Party 1 day No
.linkedin.com bcookie Browser ID cookie 3rd Party 1 year No
www.linkedin.com bscookie Secure browser ID cookie 3rd Party 1 year No
www.linkedin.com L1c Browser ID cookie 3rd Party Session No
Ads.linkedin.com BizolD LinkedIn Ad Analytics 3rd Party 6 months No
Ads.linkedin.com BizoData LinkedIn Ad Analytics 3rd Party 6 months No
Ads.linkedin.com BizoUserMatchHistory LinkedIn Ad Analytics 3rd Party 6 months No
Ads.linkedin.com BizoNetworkPartnerIndex LinkedIn Ad Analytics 3rd Party 6 months No
.veinteractive.com __ssid Session ID for Digital Assistant Ve 1 Year No
.veinteractive.com 8035ADEF-908C-44D0-B189-78D7994C9931 User data tracking for Digital Assistant Ve Session No
Hubspot.com __hstc Hubspot analytics targeting 3rd Party 2 years No
Hubspot.com __hssrc Hubspot analytics targeting 3rd Party Session No
Hubspot.com __hssc Hubspot analytics targeting 3rd Party 30 minutes No
Hubspot.com hsPagesViewedThisSessions Hubspot Analytics – strictly necessary 3rd Party Session Yes
Hubspot.com hubspotutk Hubspot Analytics – strictly necessary 3rd Party 10 years Yes
Hubspot.com hubspot.hub.id Hubspot Authentication – strictly necessary 3rd Party 10 years Yes
Hubspot.com hubspotauth Hubspot Authentication – strictly necessary 3rd Party 2 years Yes
Hubspot.com hubspotauthcms Hubspot Authentication – strictly necessary 3rd Party 2 years Yes
Hubspot.com hubspotauthremember Hubspot Authentication – Functionality 3rd Party 2 years No
Hubspot.com _hs_opt_out Opt out for hubspot tracking 3rd Party 2 years No
Academy.hubspot.com hubspotutktzo Time zone offset 3rd party 2 years No
Hubspot.com __hluid In-app usage tracking 3rd party 1 year No
Hubspot.com mp_id_mixpanel In-app usage tracking 3rd party 1 year No
Hubspot.com apex__product Salesforce analytics 3rd party 10 years Yes
Hubspot.com messagesUtK Track visitors using messages 3rd party 2 years No
Mixpanel.com mp_9fb05c171f99df4aa06284be31d626aa_mixpanel Mixpanel user tracking 3rd party 1 year No
Mixpanel.com mp_4944397c89a7746dea1443aa8f7e307c_mixpanel Mixpanel user tracking 3rd party 1 year No
Intercom.io intercom-id-aiha007o Messenger cookie to identify every end-user that visits the site. 3rd party 20 Years No
Intercom.io intercom-state Messenger cookie to save messenger info to refresh faster at the next load. 3rd party Persistent No
Segment.com ajs_anonymous_ Anonymous ID used for Segment calls. 3rd party 1 year No
Segment.com ajs_group_id A group ID that can be specified by making a group call. 3rd party 1 year No
Segment.com ajs_user_id A user ID that can be specified by making an identify call. 3rd party 1 year No

Consent to our use of cookies on Our Site

By using Our Site you acknowledge that we may store and access essential cookies on your computer or other device. Essential cookies are cookies that are essential for the operation of Our Site.

Further, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of Our Site but allow us to provide an improved experience or to gather additional information about your use of Our Site. You are not obliged to give consent to our use of non-essential cookies and we will not place any such cookies until you have given your consent.

If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.

What happens when you refuse, block or delete cookies?

To use some parts of Our Site, you will need to accept cookies. If you choose not to give consent to our use of cookies, or you subsequently block or delete our cookies, some aspects of Our Site may not work properly and you may not be able to access all or part of Our Site.

Can you block cookies?

You can block the use of cookies altogether by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, you can visit All About Cookies.