Ve won gold at the Campaign Creative Awards in the Most Effective Programmatic Creative category for its work with Nissan on Monday evening. Collaborating with Chapter on Nissan’s CARED4 offering, Ve managed to exceed campaign objectives by generating a significant increase in awareness, site traffic and online sign-ups.
Nissan CARED4 offers customers the same experience when buying a used vehicle as they would receive if purchasing a brand-new model. The cornerstone of its value proposition is delivering trust and reassurance to used-car buyers, so accordingly this was a focal point throughout Ve’s campaign.
Using a mix of programmatic creative strategies, Ve managed to significantly reduce Nissan's cost per website lead while also incrementally increasing display-attributed calls to local dealerships.
Winning this award is the perfect proof-point to underscore both the power of the company’s core technology and the in-house expertise driving it. It’s via this combination that Ve aims to deliver tangible value for its clients.
Ve would like to sincerely thank Campaign for this award, adding that to be honoured by such a prestigious organisation is an enormous source of pride for everyone involved.
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