22 JANUARY, LONDON: BUSINESSWOMAN Baroness Michelle Mone OBE has joined the board of Ve Global, a world-leading marketing and technology business.
The company (“Ve”) operates from product discovery through to purchase for 10,000 clients worldwide. Ve has welcomed Lady Mone OBE to the company as a non-executive board member along with a number of other appointments designed to create a robust and professional board.
As one of the most successful entrepreneurs in the United Kingdom and member of the House of Lords, Lady Mone OBE will add significant value to Ve’s retail capability, thanks to the wealth of experience accrued by founding the successful global Ultimo designer lingerie brand in 1996 – which she subsequently sold in 2014. As well as being a prominent speaker, Lady Mone OBE is an existing investor in tech with the company We Shop, and has a number one selling jewellery collection on QVC. Her business interests also include a £250 million development in Dubai.
Ve has also appointed financial trading expert Duncan MacInnes and experienced investor Mark Turner to strengthen their business growth.
These high-profile appointments are the latest in a series of recent developments for Ve, including a £15m investment from existing shareholders, the relaunch of its global brand and the signing of an iGaming data partnership with NetEnt, the largest data collaboration of its kind in the industry.
All of this activity has contributed to Ve’s revitalisation which is set to continue with the company looking to further consolidate its position in the market in 2018.
Lady Mone OBE said: “I am extremely excited about joining the Board at Ve Global. With my relationships in the retail world, I see the true value of their data, which not only drives online sales but fundamentally transforms the customer journey online through greater personalisation and targeting.
“Ve has an incredible team of more than 400 staff with locations in eighteen territories around the world. This too attracted me as it shows that we have the breadth of skills and expertise to achieve something truly remarkable.”
Ve CEO, Morten Tonnesen, said; “We are very pleased to welcome Lady Mone OBE, Duncan and Mark to the company. The expertise they bring will be of huge benefit to Ve and will be integral to consolidating our strong position in the market while also developing an even better service to our clients.”
NOTES TO EDITORS
About Ve Global
Ve exists to inspire our client’s customers throughout their online journey, regardless of business size or sector. Founded in 2009, Ve started life developing basket recovery email technology. But that was just the beginning. Our appetite to predict and respond to consumer behaviour in the digital age led us to develop award-winning technologies, that attract the right audience, with the right message at the right time.
Today, we serve 10,000 clients across 18 territories, with our consumer-first solutions ensuring every customer enjoys the tailored and intuitive online experience they deserve.
About Michelle Mone
Image of Michelle Mone: https://goo.gl/oU1PHi
International Head Communications
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