ABC Verifies Ve Global To JICWEBS Brand Safety Principles

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Today, Ve Global (“Ve”) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Founded in 2009, Ve started life developing basket recovery email technology. Since then, the technology company, which serves 10,000 clients across 18 territories, has responded to changing consumer behaviours in the digital age, by developing a full suite of knowledge-backed products that help businesses of all sizes and sectors attract the right audience, with the right message at the right time.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety

AJ Hill, Director of Commercial Operations at Ve, said: “We are delighted to have renewed as a signatory to the DTSG Good Practice Principles. Brand safety is something that we’ve always taken very seriously at Ve, and this seal symbolises our continued commitment to protecting the brand reputation of our clients online by stringently vetting and continuously monitoring our delivery.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Ve to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

ENDS

About Ve Global

Ve exists to inspire our client’s customers throughout their online journey, regardless of business size or sector. Founded in 2009, Ve started life developing basket recovery email technology. But that was just the beginning. Our appetite to predict and respond to consumer behaviour in the digital age led us to develop award-winning technologies that attract the right audience, with the right message at the right time.

Today, Ve serves 10,000 clients across 18 territories, with consumer-first solutions to ensure every customer enjoys the tailored and intuitive online experience they deserve.

About ABC

ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.

ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and process to industry-agreed standards.

Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.

For more information please visit www.abc.org.uk

For press enquiries, please contact Native Consultancy: Richard Edwards and Sophie Kennedy on 01442 200971 or abcpressoffice@nativethinking.co.uk

About JICWEBS

JICWEBS is the UK's Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).

For more information please visit www.jicwebs.org

About the Digital Trading Standards Group (DTSG)

The DTSG comprises representatives from the following sectors of the digital display trading ecosystem: advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs), advertising networks, sales houses, advertising exchanges, supply side platforms (SSPs) and publishers.

JICWEBS, Brand safety, ABC