Ve Global appoints Country Director to lead newly launched Brazilian subsidiary

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Posted June 27, 2018

26 June, São Paulo, Brazil:

Ve Global (Ve”) has appointed a Country Director to lead Ve Global Brazil Soluções de Software Ltda (“Ve Brazil”) – a new subsidiary which launched in April to support Brazil’s top brands in delivering personalised online shopping experiences.

Edson Salomão, who has a track record of driving digital marketing strategies across the Latam region, will spearhead Ve’s efforts in the country, which are underpinned by significant investment.

The multi-award winning marketing and advertising technology business which serves 10,000 clients including Vodafone, HP, and Nissan, will grow to a team of 20 in the coming months as it focuses on bringing cutting-edge new products to market in autumn 2018.

Ve’s proprietary technology - which analyses three billion data points daily – enables brands to convert more of their online traffic by deploying display advertising, programmatic media buying, onsite experience and remarketing solutions.

The technology stack works in unison to create more customised online journeys for shoppers, from product discovery through to purchase.

Edson Salomao, said: “Brazil’s top brands must appreciate that as the ecommerce market evolves, so must a company’s ability to meet the growing expectations of shoppers who seek more personalised shopping experiences online. Ve’s unified product offering, together with its extensive knowledge of executing full-funnel ecommerce campaigns globally, will enable online merchants to anticipate the needs of customers and offer online experiences that deliver more relevance and context.”

David Marrinan-Hayes, CEO at Ve Global, said: “Every year, around $150 billion is wasted on ineffective online advertising and marketing by brands worldwide. Ve’s mission is to deploy our award-winning data-driven technologies to drive more efficiencies and decrease wastage for brands, while at the same time improving online experiences for Brazilian consumers.”

Ve Brazil, which is based out of São Paulo, is one of 18 offices supported by a 400-strong team offering digital marketing, ecommerce and creative services worldwide.


Video interview with Edson Salomão:

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About Ve

Ve exists to inspire our client’s customers throughout their online journey, regardless of business size or sector. Founded in 2009, Ve started life developing basket recovery email technology. But that was just the beginning. Our appetite to predict and respond to consumer behaviour in the digital age led us to develop award-winning technologies, that attract the right audience, with the right message at the right time.

Today, we serve 10,000 clients across 18 territories, with our consumer-first solutions ensuring every customer enjoys the tailored and intuitive online experience they deserve. |