Global hotel chain Best Western achieved a significant increase in direct bookings through their German website, bestwestern.de.
increase in bookings
email open rate
With more than 4,200 hotels in over 90 countries, Best Western has brought thousands of entrepreneurially independent hotels under one brand, making it one of the largest hotel chains in the world.
With a revenue share of approximately 30% of the total electronic bookings taken by Best Western, the German language homepage, bestwestern.de, is the largest and most successful distribution channel for the 200+ Best Western Hotels in Germany.
Cancellation rates are significantly higher for tourist websites than in other sectors within eCommerce, as potential guests compare offers across an average of 15 different websites before making their final booking. Ve’s expertise of the travel sector combined with the ability to analyse the user journey in real time, enabled them to develop a tailor-made campaign for Best Western.
To reduce booking cancellations directly on the page, Ve activated its intuitive onsite engagement solution. Seamlessly integrating with their website and triggering only when the site visitor looks to exit, the solution provides each site visitor with a tailored and unobtrusive browsing experience. This allowed Best Western to motivate potential guests to complete their booking through the delivery of relevant prompts in real time.
All campaigns are continuously optimised by the Ve team in close cooperation with Best Western, effectively combining extensive industry experience and comprehensive analysis to identify the optimal approach for each customer and improve campaign performance.
In addition to their highly targeted and intuitive online marketing solutions, we are reassured by the ongoing support provided by the team at Ve. Thanks to them, we can continually rely on Ve to optimise our campaigns and help us achieve excellent results.
ALEXANDER BIRK, DIRECTOR STRATEGIC MARKETING & DISTRIBUTION, BEST WESTERN HOTELS & RESORTS CENTRAL EUROPE
To re-engage with those who abandon the website before completing their booking, Best Western used Ve’s email remarketing solution. Harnessing anonymised data on the user journey, personalised emails are automatically created to provide each recipient with an email that’s relevant to their specific buying decision. Each user is individually addressed and motivated to complete their booking throug