By implementing a full-funnel approach, the Great Dublin Bike Ride were able to increase awareness of the event and drive sign-ups
Sign-ups driven for the event
Titan Experience had been previously employed to increase sign-ups to the Great Dublin Bike Ride – an annual bike ride event in the Republic of Ireland’s capital city. In previous campaigns, they heavily relied on Facebook and PPC marketing. However, with a significantly higher sign-up target to reach this year, Titan Experience looked to Ve and its wide data inventory to increase engagement and event sign-ups.
The agency’s aim was to sell-out entrance sign-ups, surpassing the previous year’s target by 170% – a target that had never been hit. To achieve this, Ve had to reach a wider audience than previously targeted, engaging users of all cycling ability, as well as at all stages of the user journey. Ve had to achieve all this on a modest budget.
Before Ve, we focussed on search and Facebook marketing. However, using Ve’s intelligent offsite and onsite solutions we were able to build upon this, engaging users at every stage of their journey, surpassing all expectations. We look forward to working with them again to achieve higher targets.”
IAN CAIRNS – ACCOUNT MANGER (DIGITAL & DESIGN), TITAN EXPERIENCE
To reduce site and sign-up abandonment, Digital Assistant was deployed. Prioritising user experience, it displayed timely and tailored messaging that encouraged sign-ups to the event. To boost word-of-mouth online, Ve activated its social sharing feature, allowing customers to share news of their sign-up to the event via social media.
By combining Ve’s extensive data set with its digital advertising solution, targeted programmatic ads were served to users who had shown interest in the event. To optimise the campaign, Ve continually analysed and updated the ads’ copy and creative. With such a wide audience to target, this allowed Ve to serve the most engaging ad to each user, resulting in a 0.17% increase in CTR. To supplement Ve’s onsite solutions with offsite targeting, Ve’s email remarketing solution was implemented. By personalising subject lines, designing branded bespoke creative and implementing cross-device Open rate Open-to-click rate Conversion rate compatibility and tracking, Ve achieved results that exceeded expectations.