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Case Study: Manchester Metropolitan University

Case Study: Manchester Metropolitan University

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Manchester Metropolitan University is one of the most applied-to establishments in the UK, but it was dealing with two main challenges - reaching students interested in coming to an Open Day, and then encouraging this audience to register to attend onsite.

With a well-considered, full-funnel approach to strategy, Ve enabled Manchester Metropolitan University to reach a registration to attendance rate of 65%, an email click to registration rate of 55%, and an onsite engagement to registration rate of 10%.

Download now to learn how we achieved these results through:

  • Targeting audiences based on demographic and behavioural data of previous registrants
  • Harnessing Ve's onsite engagement, email remarketing and display advertising solutions
  • Personalising messaging at the very moment of user abandonment

About the author

Ellie Hubble
Ellie Hubble

Ellie is a Content Manager in Ve's Digital team, and actively leads creative content campaigns from idea generation to live project. She has written for a broad variety of sites, such as Graduate-Jobs.com, Travioor and the Daily Touch and is happiest when bringing an original angle to an old conversation. Ellie proudly hails from Devon, but controversially prefers the Cornish way of making a cream tea.

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