Vodafone is one of the most well-known multinational communications companies, but it was facing with three main challenges - reducing a high abandonment rate, improving customer engagement across email channels and ultimately, increasing online conversions.

With clever optimisation and a creative email remarketing strategy, Ve enabled Vodafone to reach a 13.2% open rate increase following subject line testing, a conversion rate increase of 50% following landing page optimisation, and a click-through rate increase of 94.6% with product feed emails.

Download now to learn how we achieved these results through:

  • Implementing sophisticated and personalised email remarketing strategies
  • Using in-house design to produce the best creative
  • Split testing subject lines, creative and landing pages 

About the author

Ellie Hubble
Ellie Hubble

Ellie is a Content Manager in Ve's Digital team, and actively leads creative content campaigns from idea generation to live project. She has written for a broad variety of sites, such as Graduate-Jobs.com, Travioor and the Daily Touch and is happiest when bringing an original angle to an old conversation. Ellie proudly hails from Devon, but controversially prefers the Cornish way of making a cream tea.

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