Learn how Compass, a leading Italian credit company, increased conversion rates by over 15% with Ve Global’s Digital Assistant.


Increased conversions


Increase in application start

Improving conversion rates

Analysing their acquisition form, Compass found that too many website visitors quit the application at the first step. Working with Ve, they identified an engagement opportunity and used Digital Assistant to communicate the value of completing the registration.

Introducing DA meant 5% more visitors completed the first step, leading to an overall 15% increase in conversion on both desktop and mobile.

“The team from Ve proved to always be available and ready to sort out any possible request from our side.They helped us understand which solution could best address our conversion performance needs and made the whole process simple every step of the way.”

Andrea Bellinzona, Digital Marketing Manager

In the future...

Through the optimisation process Compass & Ve discovered additional opportunities to improve conversion through the complex process of applying for a loan. They will be expanding use of DA where additional engagement can improve outcomes.


About Compass

Compass is one of Italy’s leading consumer credit companies. Part of the Mediobanca Group, Compass has been providing loans to families since 1960 and acts as a financial partner for large and small enterprises, providing them with credit solutions.

Working with millions of customers to provide flexible solutions, Compass prides itself on always putting the customer first. They wanted to engage more potential customers with their online application process and approached Ve to help improve their new customer conversion rate.

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