Guts Client Story

Learn how Guts achieved a superior click rate and CPA by switching to Ve’s digital advertising buying platform, Volvelle.


CTR from digital advertising campaigns

4 x

Lower CPA for new registered clients vs. comparable campaign

2 x

Volume of new deposit contributions vs. comparable campaign

About Guts

Part of the Gaming Innovation Group (GiG), Guts is an online casino and sports betting site committed to providing players with the highest quality iGaming experience.

Guts wanted to achieve greater returns from their digital advertising budget to drive new visitor traffic and increase the number of deposits from new and existing players. They engaged Ve to run prospecting and retargeting campaigns with the objective of converting more visitors into players.

With an extremely modest working budget, Ve and their DSP have outperformed all other GiG territories and opened an opportunity to significantly increase traffic and channel spend. Volvelle’s UK media inventory has allowed GiG brands to target an ever-optimising segment of local traffic of the highest quality. It has delivered the best performing programmatic channel within the group, in the most competitive and high value regulated iGaming market.

Patrik Fox, Casino Manager UK

Increased new player deposits

Guts chose to use Volvelle, Ve’s digital advertising buying platform, to run highly targeted programmatic advertising campaigns. Volvelle combines iGaming data insights and bespoke bidding strategies focused on delivering the conversion KPI first, with advertiser-first prediction modelling. This means buying the best inventory available, whenever and wherever it is available.

As a result of using Volvelle, Guts achieved a CTR of 0.13% from digital advertising. When benchmarked against a comparable campaign, Volvelle also helped Guts to achieve three times more new registered clients and twice the number of new deposit contributions.



The campaign has been a great success and we are a returning customer for sure. A good bidding platform with excellent data and top of the range support. To me, Ve is not a media platform but rather an advertising partner.

Patrik Lööf, Digital Manager



Volume of new registered clients vs. comparable campaign


Volume of new deposit contributions vs. comparable campaign


Lower cost per acquisition (CPA)

In addition to this success, through working with Ve, Guts were able to achieve a CPA four times lower than a comparable campaign for new registered clients and two times lower for new deposit contributions.

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