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Resources.

Golden Quarter Report 2017/1

A retailer's guide to digital customer experience

An essential guide for retailers looking to improve the customer journey through outstanding online experiences

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Golden Quarter Report 2017/1

Golden Quarter Report 2017/18

Exclusive insights into online shopping trends from 15 international markets over Black Friday & Cyber Monday 2017

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The Thrifty Marketer's Campaign Calendar

The Thrifty Marketer's Campaign Calendar

The ideal campaign companion for marketers operating on a limited budget and/or resources.

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The Ultimate Campaign Calendar for Marketers

The Ultimate Campaign Calendar for Marketers

The perfect calendar eBook for marketers running multiple campaigns across different sectors.

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Psychology Toolkit

Psychology Toolkit

We explore how you can get into your customers’ heads with psychology and into their hearts with customer service.

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Branding Toolkit

Branding Toolkit

What makes a brand good? Read our steps on everything from perfecting logos and typography to a consistent voice.

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Mobile Toolkit

Mobile Toolkit

Make your website more mobile-friendly, streamline page load time and create efficient checkout pages.

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Social Media Toolkit

Social Media Toolkit

From the best management tools to paid social campaigns on a budget; this toolkit will help you boost your social presence.

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SEO Toolkit

SEO Toolkit

An introduction to SEO, with content on links, meta tags and safeguarding from Google algorithm updates.

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How to Sell CRO to your CEO

How to Sell CRO to your CEO

We show how you can become your company's very own conversion champion.

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The Marketer's Guide to the Perfect CTA

The Marketer's Guide to the Perfect CTA

The more clicks your Calls-to-Actions pull, the more conversions you’re likely to make.

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14 Steps to the Perfect Checkout Process

14 Steps to the Perfect Checkout Process

The checkout process is possibly the most important part of your strategy to get right.

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15 Step Guide to Crafting the Perfect Product Page

15 Step Guide to Crafting the Perfect Product Page

Your product page is the place to show the customer what you’ve got to offer.

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14 Step Guide to Crafting the Perfect Email

14 Step Guide to Crafting the Perfect Email

With a little time and creativity, the results email can bring are worth the effort.

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Optimising for Mobile Commerce

Optimising for Mobile Commerce

Mobile re-engagement strategies to help you convert those already warm leads.

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How to Get into your Customer's Head and Heart with Psychology

How to Get into your Customer's Head and Heart with Psychology

Find out how harnessing customer psychology can help you pinpoint what consumers want and need at every stage of the user journey.

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Display Advertising - Dos and Don'ts

Display Advertising - Dos and Don'ts

Find out how to design, serve and analyse the most effective and engaging display ads to drive traffic to your site.

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Trust me, I'm an Ecommerce Marketer

Trust me, I'm an Ecommerce Marketer

Practical tips on how to add trust at each stage of the online user journey and convert even the most hesitant of customers.

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The A-Z of Digital Advertising

The A-Z of Digital Advertising

We walk through the key elements needed to implement a successful digital display advertising campaign.

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The Travel Marketer's Guide to the Omni-channel Road Trip

The Travel Marketer's Guide to the Omni-channel Road Trip

We show how marketers can best engage unpredictable passengers by making the right interventions at the right times.

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Recruiters: Find Top Talent with Programmatic Advertising

Recruiters: Find Top Talent with Programmatic Advertising

How can recruiters gain applications from the best candidates? Through intelligent programmatic display advertising.

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Digital Display Advertising 101 for Forward-Thinking Charities

Digital Display Advertising 101 for Forward-Thinking Charities

The eBook to help charities reach the best possible donors and drive more donations.

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The Generational Guidebook: Travel Marketing for All Ages

The Generational Guidebook: Travel Marketing for All Ages

We profile the 5 key travel segments and provide tips to better target, engage and convert customers of all ages.

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What to Expect When You’re Prospecting

What to Expect When You’re Prospecting

Many campaigns are doomed before serving a single advert by failing to define success properly before aiming to achieve it.

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How Can Retail Banks Create a Seamless Omni-channel Experience?

How Can Retail Banks Create a Seamless Omni-channel Experience?

We walk through the 3 major parts of the omni-channel buyer journey in banking, and explore how to optimise each stage.

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The Marketer's Guide to High Converting Landing Pages (to be added on Brandfolder

The Marketer's Guide to High Converting Landing Pages

A great landing page can be your best salesman. This guide will help you make yours flawless.

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