6 last-minute holiday season tips for ecommerce marketers
The final quarter of the retail calendar is well-underway, with key dates including Black Friday, Cyber Monday and Christmas fast-approaching. Over last year’s Cyber Weekend, retailers enjoyed a 122% increase in website traffic, leading to a 352% increase in sales on Black Friday alone, compared to an average day. With this in mind, there’s little doubt that 2017’s Cyber Weekend had a positive impact on online shopping, and undoubtedly retailers will be hoping for the same success during 2018’s holiday season.
While the majority of holiday season strategies will have been finalised months in advance, as we reach this critical period in the annual shopping calendar brands must be prepared to constantly optimise campaigns to respond to the ever-changing retail environment. It’s never too late to make improvements to increase your chances of a profitable festive season.
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