6 last-minute holiday season tips for ecommerce marketers

6 last-minute holiday season tips for ecommerce marketers

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6 last-minute holiday season tips for ecommerce marketers

The final quarter of the retail calendar is well-underway, with key dates including Black Friday, Cyber Monday and Christmas fast-approaching. Over last year’s Cyber Weekend, retailers enjoyed a 122% increase in website traffic, leading to a 352% increase in sales on Black Friday alone, compared to an average day. With this in mind, there’s little doubt that 2017’s Cyber Weekend had a positive impact on online shopping, and undoubtedly retailers will be hoping for the same success during 2018’s holiday season.

While the majority of holiday season strategies will have been finalised months in advance, as we reach this critical period in the annual shopping calendar brands must be prepared to constantly optimise campaigns to respond to the ever-changing retail environment. It’s never too late to make improvements to increase your chances of a profitable festive season.

Download our eBook to learn:

  • The 6 areas of digital campaigns you should be optimising
  • Tips to improve experiences across the entire customer journey
  • How to use context to drive personalisation for the holiday season and beyond

More resources

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A retailer’s guide to digital customer experience
5 ways one-time gift shoppers into repeat customers
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