Beyond programmatic advertising: How customer experience is shaping the landscape in 2019
Recent predictions have suggested that 65% of all digital advertising spend, equalling $84 billion, will be traded programmatically in 2019. However, growth and increased spend has very little correlation to effectiveness and performance, and sadly too many brands are channelling vast sums of money into programmatic advertising without focusing on the bigger picture; targeting, optimisation and where programmatic advertising fits into the wider customer experience. In order to be truly efficient and successful, today brands must not only master programmatic itself, but what happens next.
In this eBook, we explore the programmatic landscape from the very beginning, right through to what it is today; focusing on how customer experience is changing expectations and influencing the way in which programmatic advertising is delivered and received. This guide will equip marketers with the understanding they need to start building connected digital experiences in 2019.
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