How to target the 5 ecommerce shopping modes
As more customers move their shopping habits online, and more brands focus their attention on their online presence, the ecommerce market is becoming increasingly complex and crowded by the day. With so much competition, marketers need to be developing online experiences that engage customers across their whole journey, or risk losing out.
To do so, brands must look at each customer as an individual and develop a deeper understanding of not only who they are and their intent, but also the context of every interaction during their shopping journey. They must then build experiences that target each one of the five shopper modes that exist in ecommerce.
Download our eBook to learn:
- What customer data you can use to build more personalised online experiences
- The perceived vs. actual customer journey online
- The 5 modes of ecommerce shopper and how to target each one
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