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The Generational Guidebook: Travel Marketing for All Ages

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Digital has become the norm in travel with 80% of holidays now purchased through mouse clicks or screen taps. However, while online is now the medium of choice for many, the demographic segments used by travel companies remain the same.

With huge levels of competition and comparison shopping in this sector, it's never been more crucial for travel marketers to know exactly how they can reach their target audience most effectively.

Download the eBook now to learn:

  • How to better target, engage and convert customers of all ages
  • The 5 key travel segments you need to be aware of
  • Generational identifers and different groups' preferred communication channels
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