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The Marketer's Guide to the Perfect CTA

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The Marketer's Guide to the Perfect CTA

The fate of any eCommerce company lies with the frequency at which people click their Call-to-Action buttons. Whether in a marketing email, checkout, or landing pages, the more clicks your CTAs pull, the more conversions you’re likely to make.

With this guide, you’ll learn:

  • How to negotiate the fold
  • Design that clicks
  • Colour that converts
  • To write compelling CTA copy

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A retailer’s guide to digital customer experience
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