The problem with AB testing... and why real-time personalisation is the future
Segmentation and testing have always played an important role in performance marketing, but in recent years the way in which they have been delivered and implemented has evolved. AB testing and MVT (multivariate testing) have now been accompanied by real-time personalisation.
In this eBook, we explore the differences between two key methods for tailoring and personalising marketing campaigns and discuss how your brand can use each one to deliver the best online experience for your customers.
Download our eBook to learn: