What to Expect When You’re Prospecting

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A decent prospecting campaign has the ability to boost brand awareness, improve conversion rates and deliver measurable results that allow advertisers a full circle view of how users find and use their site.

Yet many campaigns are doomed before serving a single advert as advertisers fail to define success properly before launching.

Download the eBook now to learn:

  • Which payment models and metrics work for you
  • How to avoid chasing clicks over conversions
  • How to get the best ROI from your prospecting campaigns
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