Customer experience, gone are the days when the term was just another buzzword. A rise in consumer needs and expectations means the demand for customer experience is here and it’s here to stay. Retailers specifically are realising the need to improve digital customer experiences to create meaningful customer engagement.
As the customer journey continues to grow in complexity with advances in digital technology and eCommerce, so does the need for retailers to develop an effective end-to-end strategy that will attract, convert and retain shoppers at each stage of their journey. So, how effective is your current digital customer experience strategy?
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