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Guided Selling

Help customers find and purchase the right products online – with confidence.

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Guided Selling has allowed us to engage with our audience in a totally new way. Following the initial set up, we were able to help each visitor find the perfect Father’s Day gift quickly and easily, without lifting a finger.
Joanna Lewis
Joanna Lewis
Founder
, 

We get it. It's hard to engage customers online.

But you’d never stock a bricks and mortar store with hundreds of products and leave your customers to figure it out on their own… right?

Beat choice overload

Know that feeling when you’re browsing a thousand products online with no clue how to choose? Yep, so does your customer.

Guide customers through the buying journey. Pick up on their cues and deliver smart product recommendations based on their behaviour.

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    Help with product discovery. Make smarter product recommendations to inspire your customers.
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    Simplify the buying process. Make browsing more efficient by highlighting your most relevant products.
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    Prevent overwhelm. Make it easier to choose with a streamlined product set personalised to every customer.
This customer is tired of scrolling through similar products on a category page. Digital Assistant recommends products that they might like.
This customer is tired of scrolling through similar products on a category page. Digital Assistant recommends products that they might like.
Ah man, there are 10 pages of results. How am I going to find something that I like?
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A customer is confused about which laptop to buy for university and is shown a Digital Assistant offering to help them choose
A customer is confused about which laptop to buy for university and is shown a Digital Assistant offering to help them choose
What kind of laptop will I need at university? I'm struggling to decide!
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Shorten the buying journey

Help your customers in the discovery and research phase to shorten the time-to-buy.

Simulate an in-store consultation and pass on your brand’s product knowledge to help your customers choose the perfect product for them.

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    Help customers during the research phase. Create automated consultations to educate customers on your product set.
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    Demystify your product specs. Recommend solutions to problems, no jargon-knowledge required.
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    Guide purchases with decision flows. Ask a series of multiple-choice questions to guide them to the perfect product.

Understand your customers

Gather customer data to find out why your customers are choosing some products over others.

By asking customers what they’re looking for, you can access insights to optimise everything from your merchandising to your marketing campaigns.

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    Receive direct feedback. Remove the guesswork, get product and behavioural insights straight from the source.
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    Access zero-party or ‘declared’ data. Understand more about your customers - on their terms.
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    Get actionable insights. Remerchandise your site, optimise your product descriptions or create new marketing campaigns based on your customers’ needs.
This ecommerce manager is learning about her customers
This ecommerce manager is learning about her customers
So most customers are looking for energy efficient fridges. Interesting...
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Need help choosing a new fridge? What best describes your needs?
Large capacity
Smart technology
Energy efficiency
Flexible storage
Inbuilt ice box
17%
88
17%
89
24%
121
9%
46
10%
52
20%
104
We’ve gained insights into what visitors think about our pricing, reasons why they would hesitate to make a purchase, and the most common types of apartments our site visitors are interested in. This direct feedback is invaluable.
Octavian Matache
Commercial Director | Real Estate Developer

Request a demo today