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Personalisation
Deliver truly personalised ecommerce experiences by tailoring purchase journeys to your customers’ needs.
"I’ll need new trail shoes for this trip”
Pick up on your customer’s behavioural cues to make smarter product recommendations.
“Might as well pick up some socks while I’m here”
Cross-sell and upsell more effectively to increase average order values.
Customers also bought…
“Just what I was looking for”
Remember returning customers, even when they’re not logged in.
Your website is based on a ‘one-size-fits-all' model.
One size never fits all.
Create a personalised experience for every visitor using cues from their past behaviour, current context and predicted intent.
Inspire more purchases
Is your average order value failing to hit the mark?
Pick up on customer cues to deliver a personalised experience.
- checkMake smarter recommendations. Use individual behaviour cues to create personalised and targeted recommendations.
- checkUse past and current context to cross-sell and up-sell. Recommend related or improved products based on previous purchase history.
- checkShorten the buying journey. Highlight the most relevant products to make finding and buying a product quicker and easier.
Reduce the rising cost of sales
Marketing, shipping and returns all add up.
Be more efficient with smarter ads and a higher average order value.
- checkIncrease ad spend efficiency with personalised ad-to-website journeys. Link Digital Assistant to your online ads for a seamless, connected experience.
- checkTarget customers with timely content. Deliver the right content at the right time for the biggest impact.
- checkIncrease your average order value to improve margins. Upsell and cross-sell effectively to reduce the cost of each sale.
Remember returning visitors
It’s difficult to engage with customers when you’ve no clue who they are.
Get a better understanding of your customers for more efficient personalisation.
- checkCreate ‘returning customer profiles’. Remember returning visitors, even when they return on a different device.
- checkRe-target customers based on previous purchases. Create personalised messaging based on previous and current context.
- checkCross-sell more efficiently. Inspire customers to buy products to complement their previous purchases.
“This kind of reengagement has really worked well for Lacoste. We are seeing our customers spend up to 30% more on average. And the messaging is so well-targeted that it will only be shown to high-value visitors and returning customers who want to engage with the brand.”
Kayla
,
Senior Digital Business Manager