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How to improve your Ve campaign email deliverability.

How to authenticate your email domain

If your Ve campaign email domain is not authenticated, then some of your emails will be mistakenly caught in spam filters. This is due to Email Service Providers (e.g. Gmail) being unable to verify the email’s credentials as a legitimate sender.

It is really important to complete this step as it will improve the chances that your emails will reach the inbox. Which means more recoverable revenue for your business.

The good news is that this issue can be resolved by adding two small pieces of code to your domain.

Authentication is a technical standard that tells receiving email servers that an email actually does come from the place it says it comes from.

As this process can be slightly tricky to complete if you don’t work in IT, we have put this guide together to help you and the IT team complete the task.

What is involved?

Send your IT department this guide and request they complete Task 1 and Task 2.

How much work is this for the IT team?

This task should take less than 15 minutes to complete.

Is this safe?

Yes, IT will be able to confirm this is a safe method to improve email deliverability.

Do I need to do anything else?

We would love to hear back from you once the task has been completed so that we know authentication won’t affect any future campaign performance.

Improved campaign performance

Completing these two tasks will have a significant positive impact on your email deliverability which will be reflected in your campaign performance analytics almost immediately showing:

  • Increased Open Rates
  • Increased CTR
  • Increased recovered revenue

If you have any further questions, please don’t hesitate to contact your Account Manager.

Task #1 Updating an existing SPF record

 

If you have an SPF record already, please follow the below three steps;

  1. Please access the DNS provider
  2. Please find the TXT SPF record
  3. Please add the below line of code into the SPF record:

include:veinteractive.biz

For example, if the current SPF record looks like this:

v=spf1 a mx ip4: 192.168.1.100 include:example.com ~all

The new SPF record should look like this:

v=spf1 a mx ip4: 192.168.1.100 include:veinteractive.biz include:example.com ~all

Task complete, thank you.

If you currently do not have an SPF record you will need to create one. Please follow this alternative task instead.

Alternate Task #1 Creating a new SPF record

 
  1. Please access the DNS provider
  2. Please create a new SPF record with the following code:

v=spf1 a mx include:veinteractive.biz ~all

Task complete, thank you.

Task #2 Creating a DKIM Key

 
  1. Please access the DNS provider
  2. Please create a TXT record in your domain with the Name and Value below:

TXT NAME: veinteractive._domainkey.<customerdomain> TXT VALUE: v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCmEyincqUOoj60d8YeqV9zWe/h1VyNMVaZGDaue/c5nmQYt+SIlt5oLA5qJE04x+srJ84sqViNyNaXOciEKBe83ODhXvVBS3cCzBlPM/LpMh3np97Ao2CzLCx8UoOutjwE3736OPbdbTPtymioi0SK8QudpIrXzEBuV4JtV6LIqQIDAQAB

The value is the sending email address, which is everything after the ‘@’ symbol.

For example, if your sending email address is thankyou@retailshop.com, the value would be retailshop.com, and so the full TXT Name would read: veinteractive._domainkey.retailshop.com.

The TXT value does not change, please copy and paste what you see above.

Task complete, thank you.

Background information

What is SPF?

Publishing SPF records in the Domain Name System (DNS) is a way you can list which IP addresses are safe to send emails on behalf of your domains.

If the IP address sending email on behalf of a company’s domain isn’t listed in the SPF record, it will fail to be authenticated and is more likely to be rejected by the spam filters.

What is DKIM?

DomainKeys Identified Mail (DKIM) is a verification process that allows a brand to take responsibility for sending a message in a way that can be recognised and substantiated by the recipient ESP.

This protocol is part of a program to limit spam, spoofing, and phishing in marketing email campaigns. Depending on the implementation, DKIM can also prove an email has not been modified in transit – further ensuring authenticity. If you have any further questions, please don’t hesitate to contact your Account Manager.

Download this guide

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