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The Difference Between 1st, 2nd and 3rd Party Data

Ve Global2016-8-24 9:47:44

The importance of data is well-known in the world of digital. From predicting disease patterns to calculating the Euro 2016 champion – the power of data is steadily permeating our society.  But arguably less well-known is the data itself. Could you confidently explain the basic differences between 1st, 2nd and 3rd party data, without looking it up? If not, we’ve got the blog for you.

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Will Smartphones Put an End to Queuing?

Ve Global2016-8-23 11:03:59

From overnight queues for Wimbledon, to lining up outside Apple stores for the latest iPhone release - the British are known for an unexplainable inclination towards queuing.  But are smartphones bringing these queues to an end?

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Is Smart Clothing the Future of Wearable Tech?

Ve Global2016-8-19 13:24:58

Smart wristband and watches are dominating the wearable technology industry, with 70 million units expected to be sold worldwide in 2016. Though impressive figures, there is another technology within this sector that could soon storm past them. Smart clothing.

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How Can Online Shopping Behaviours Reveal Your Gender?

Ve Global2016-8-17 11:00:00

We are a nation of online spenders. Whilst just over half of UK adults reported buying goods or services over the internet in 2008, this has increased to 76% by 2015 – and rising.

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How Real-time Data from Wearable Tech Could Change the Premier League

Ve Global2016-8-15 11:00:03

For what seems an eternity, professionals and fans in the Premier League have been calling for more technology to be brought into the game. 2013 was the year of goal-line technology and 2014 was the year of vanishing spray – both proving highly valuable for players and referees alike. So what could be next?

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How Can Your Website Gain Customer Trust?

Ve Global2016-8-10 11:31:30

Although most customers are more confident purchasing online today than they were 20, or even 10 years ago, security concerns still linger for many as they question the credibility of less well-known eCommerce sites.

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The 8 Most Viewed Video Ads of the Rio 2016 Olympics

admin2016-8-8 12:42:40

On the 5th August 2016, the Rio Olympics kicked off in style with over 11,000 athletes from 27 nations eager to begin the Games and bring medals home to their country. One of the most-followed events in the world, the 2016 Olympics opening ceremony was watched by around 30 million people from around the world.

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Ve is at dmexco 2016

Ve Global2016-8-5 11:33:20

[vc_row][vc_column][vc_column_text]Join Ve Interactive at dmexco, Europe’s largest adtech expo, from Wednesday 14th – Thursday 15th September in Cologne.

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The IAB Wants an Ad-funded Internet to Minimise Ad Blocking

Ve Global2016-8-4 15:41:35

The IAB UK has strongly stated that the way to combat ad blocking is to move towards an ad-funded internet.

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8 Stats About Smartphone Apps That Will Surprise You

Ve Global2016-8-2 11:01:42

We all have smartphone apps downloaded on our devices, using them daily to read the latest news stories, browse the perfect outfit, or log our latest fitness activity, as examples.